Is Kate Upton Super Bowl commercial too racy for TV? Family group denounces 90-second spot .... BUT viewers disappointed model doesn't show more skin

The new Kate Upton Mercedes-Benz ad slated to run during the Super Bowl sure has made a lot of people hot and bothered.
A 90-second trailer was posted on the internet Tuesday and some have criticized it for being too racy while others have taken to the web to vent their frustrations that the most recent Sports Illustrated swimsuit covergirl doesn't show enough skin.
A spokeswoman for the Parents Television Council told the MailOnline that the car commercial 'isn’t selling cars, it’s selling sexual objectification' while disgruntled viewers think they don't see enough of Upton.

What a tease! Kate Upton pretends she's about to wash the All-New Mercedes-Benz CLA in a newly leaked Super Bowl advert

Saucy: The blonde is seen grabbing a handful of suds, then blowing them at the camera

'This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,' the spokeswoman said.
'If anything, this ad proves that we’ve regressed rather than progressed over the last several years. '

 

But Upton, who appears as if she'll strip down to the silky black bra underneath her tank-top, somehow disappoints internet commentators.
'Mercedes, you German bastards i wanted a wet t shirt and i didn't get it, your [sic] tacky and i hate you,' wrote commenter stockyD90 on the auto-makers YouTube page.
'why isn't she washing the car?!' wrote Darrel Khong.
And DisrupTer911 simply wrote, 'Fail.'

What a tease! Kate shows off her curves in a black vest as she poses in the commercial

Look at me! As she flipped her hair and showed off her bra, Kate's fans could have been forgiven for thinking she was about to strip off to wash the car

Beauty: But this is as much of Kate's curves as viewers will see

In the ad, Upton is seen grabbing a handful of suds, then sultrily blowing them at the camera.
She then strolls nonchalantly towards the luxury vehicle, apparently preparing to get her hands dirty washing the car.
She smiles seductively as she approaches.
Sadly for her fans she's just teasing - with a group of football stars instead doing the hard work.
Instead of joining in, Upton simply walks up to the vehicle, points at the bonnet and states: 'You've missed a spot.'

As the football stars look on open mouthed she then strolls off, her legs on show in her Daisy Dukes.

Here she comes: The football team cleaning her Mercedes-Benz CLA look on with delight as Kate approaches

You missed a spot! Kate talks to a tongue tied young footballer

Off she goes: Work comes to a halt as Kate strolls away

'People will always try to push the envelope,' Charlie Warzel at Adweek told ABC News.
'But at the end of the day, they’re going to want to make this sexually suggestive but also family friendly, and there’s a real balance there.'
As a bikini model they might have been hoping the 20-year-old would show a little more flesh.
She came to prominence when a YouTube video of her doing the Dougie at a Los Angeles Clippers game went viral in 2011.
She has since made the jump from swimwear to high fashion, fronting the January edition of British Vogue.

Kate has starred in Super Bowl spots in the past, including one for Carl’s Jr. during last year’s game.

Bringing back memories? A slimline Jessica Simpson stripped off to wash The General Lee in The Dukes of Hazzard